UGC, explained.
Playbooks, research and straight answers on UGC, for the brands buying it and the creators making it.
How to Hire UGC Creators for Your Brand
Hiring UGC creators looks simple until you're sorting through hundreds of applications, chasing late videos, and trying to figure out which posts actually worked. Here's how to do it without losing a month.
Oct 4, 2026 · 4 min read
FTC Disclosure Rules for NIL and UGC Deals
Every paid creator post needs a clear disclosure, and brands share the responsibility when it's missing. Here's what the FTC expects from NIL and UGC content, the most common mistakes, and how to get it right.
Oct 4, 2026 · 3 min read
What Is Managed UGC? How It Works and When It Makes Sense
Managed UGC means a team handles casting, briefing, revisions, and reporting so you only approve videos and see results. Here's how it compares to marketplaces and doing it yourself.
Oct 4, 2026 · 3 min read
How to Track UGC Performance (Without Chasing Screenshots)
Most brands judge creator content off screenshots sent weeks later. Here are the numbers that actually matter for UGC, how to calculate cost per view, and how to track every post automatically.
Oct 4, 2026 · 3 min read
How Affiliate Codes Work in Creator Campaigns
Affiliate codes let you pay creators for the sales they drive, not just the videos they make. Here's how codes and tracked links work, how to set commission, and how to combine them with a flat fee.
Oct 4, 2026 · 2 min read
How to Write a UGC Brief That Gets Usable Videos
A vague brief is the number one reason UGC comes back off target. Here's what to include in a creator brief, what to leave out, and a simple template you can copy.
Oct 4, 2026 · 3 min read
The Complete Guide to College Athlete Marketing
College athlete marketing has traditionally centered around big sponsorships with star quarterbacks, basketball players, and athletes with massive followings. That's still part of NIL, but it's far from the only opportunity for brands.
Oct 3, 2026 · 8 min read